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Harbin and Chengdu simultaneously launch specialized chain procurement events, efficiently boosting the growth of lower-tier markets.
Release date:
2021-10-19
On May 20, Baihui Pharmaceutical, together with Zhongkang Consulting, launched the 2021 District-County Chain Regional Procurement Event in Harbin and Chengdu, effectively boosting the growth of the lower-tier market and creating a new framework for driving sales expansion among chain pharmacies.
Harbin Station
Chengdu Station
In recent years, the county-level chain pharmacy market has become a fiercely contested battleground. According to data from Zhongkang CMH, China's pharmaceutical chain market at the county level experienced an average growth rate of over 6% in 2019, demonstrating greater dynamism compared to first- and second-tier cities. While the county-level chain market holds significant potential, it also faces considerable challenges.
During the day's meeting, approximately 50 top-100 county-level chain stores from Harbin and Chengdu gathered separately. Liu Qingquan, Director of Baihui Pharmaceutical Marketing Center, and Chen Yongliang, National KA Director of the Marketing Center, attended the 2021 District & County Chain Store Procurement Special Events—specifically the Harbin and Chengdu sessions. Addressing key challenges faced by district and county chains, such as their passive position in brand-product procurement, high purchasing costs, and limited access to procurement resources, they engaged in discussions with local representatives from these chain stores under the theme "Light Marketing Sparks Growth in Pharmacy Sales."
On the day of the conference, which coincidentally fell on "520," Baihui Pharmaceutical specially prepared a single rose for each guest at the Harbin special event. This thoughtful gesture not only enveloped the guests in the warm, festive atmosphere but also showcased Baihui Pharmaceutical's creative and innovative approach to marketing.
At the special sessions held in Harbin and Chengdu, Baihui Pharmaceutical's light marketing products, achievements, and marketing strategies received unanimous praise from the attendees, and agreements were reached with several local businesses at each event.
Focusing on implementation and efficiency enhancement to accelerate district- and county-level supply-and-retail cooperation is both the purpose of holding this meeting and the original intention behind Baihui Pharmaceutical’s participation. Moving forward, Baihui Pharmaceutical will join forces with more district- and county-level chain drugstores to jointly embrace a new era in the market.
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